So you did your research, read our previous post on the 5 reasons your business needs a mobile site and you understand the importance of building a mobile web.  That’s great.

You are truly ahead of the game when it comes to the world of online marketing.

Now you need to know how to build the most effective mobile site possible.

And, no, it is not the same as building a traditional website.

A mobile website is a new brand of site, and it involves a unique set of considerations.


You’ve most likely heard the phrase, “content is king.”

However, mobile web design relegates content underneath navigability.

Mobile site design, Hastings, East Sussex

Mobile sites

Sure, it is still important that your content is accurate, relevant, informative, and easy to understand.

However, the most important thing is that your content is short, concise, and free of any unnecessary verbiage.

A good rule of thumb is that it should all fit on one page (and on a tiny mobile device screen, at that).

And you should consider the type of content you are going to display!

Typically, mobile users will want to know how they can contact you and buy from you.

They wont be so interested in your last 10 blog posts!

Graphics and navigation buttons.  

Keep the touch screen in mind when designing a mobile website.

Any good mobile site should have thumb-friendly navigation buttons.

Additionally, other graphics should be kept to a minimum.

Single column layout.  

You don’t want your site visitors to have to work to view your page.

It should not be necessary to zoom or scroll to fit your site’s content on the screen.

The most effective way to display your mobile website is in a single column, which will be compatible with most smart phone screens.

Use the mobile device’s inbuilt functionality.  

This refers to all of those things a mobile device can do that a desktop or laptop can’t do – phone calls and GPS, for example.

To aid the user experience, provide a way to access these features so that your site visitors can call or locate your business with just the touch of a button.

Navigation layout.  

In addition to having simple, large-scale navigation buttons and search boxes,

you should also arrange your site’s navigation tools in a way that integrates well into the column format.

You may opt to stack them, put them in a drop-down menu at the top or bottom of the page, or present them as the home page.

As you can see, mobile web design is a whole new ballgame.

It is important to keep all of these factors in mind if you are to build an effective mobile website.

If you’d like to find out more about how we can help you with our fast and affordable mobile site packages, please get in touch.

Please share if this is not for you!

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