Google MICE slap, April 21, 2015Google’s latest update, due on 21 April 2015, is set to have more impact than many of it’s well know predecessors.

The general gist is that Google will ONLY display mobile-ready sites in the search results of users on mobile or tablet devices.

The worry is that almost 50% of all searches are now done on these devices, and mobile search is set to exceed desktop searches this year.

While this update is good news for smartphone and tablet users, it is a major concern for businesses who have non-mobile-friendly websites. After April 21, websites that are not deemed mobile-friendly will lose rankings on Google’s mobile search results, in turn negatively impacting traffic and conversions.

Wide Blue Media are ready to help you avoid the latest Google slap. Get in touch and we will assess your website and make recommendations as to what you need to do to prepare yourself.

No charge, but obviously, we’d like to help if you’re not able to do the work yourself.




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